The social marketing hierarchy for small businesses. One of the things that small-business marketers struggle with around the entire topic of social marketing is trying to jump into the next new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving, and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about much like Maslow’s Hierarchy of Human Nature. Read more
Almost everybody is connected in our environment these days, though we are connected and communication is very accessible, why is it our way of communication skills went good to bad?
Almost everyone is used in texting, Facebooking, Instagramming, and emailing that maybe be this is why people cause their speaking skills to deplete, or maybe they weren’t skilled enough to begin with. So whatever reason, our way of speaking needs improvement especially to our telemarketers.
Through our training, I’ve notice some spoor speaking skills that needs attention. Let’s see them out.
1) “May I ask …?”
I’ve notice in my sales reps’ introductions, they often start with asking “May I Ask…” or “May I ask who is your Sales Manager…”
When someone listen to it, it will sound that our rep is not confident enough in asking an information. This is a waste of time, because you can just ask them directly. Many of us are guilty about this because non-native speaker of English often found to be polite in their manner of inquiry.
This is nonsense.
You can establish a tone of respect to your prospect with the use of proper tone. Doing so, you have the right to ask them the information without threatening their property.
2) “Can I ask you a question?”
Another similar terms used above is “Can I ask you A question?”
Someone who is saying this is already asking a question. It does not make any sense if the purpose of your call is to ask information.
The problem with this question is that it focus on whether the prospect will say yes or no rather than giving the right information right away.
To improve this, your sales reps should just use “Tell me about what kind of business your brand is into”, no one is asking but someone is directing the prospect to answer the question immediately without any hesitation.
3) “Do you do this, or …?”
Lastly, this is another annoying habit in asking a question, and then leaving with an open-ended statement. This delivers confusion when in fact, the prospect has nothing to say anymore.
- “Would you say your department will meet your objective for this fiscal year, or …?”
- “Is that something you’d like to take a look at, or …?”
To avoid this, your rep should just as the question and then stop. That’s it. No further follow up. One query at a time.
B2B sales reps should be equipped with the variance of call scripts and should engage further with communication skills. This way, more information can flow in our CRM and B2B marketing can be apprehended in no time.