Several successful companies are already reaping the benefits of integrated, multichannel marketing strategies especially B2B industry. These companies have achieved impressive results by implementing a cross-channel analytics solution and aligning their organizations to respond to multichannel marketing opportunities.
A leader in the travel services industry, Travelocity needed a deeper understanding of customer interactions with its website in order to continue to grow its business. The company also wanted to better understand the effectiveness of different customer acquisition vehicles such as e-mail promotions, offsite display ads, social networking channels, and search engine marketing. Read more