Customer Relationship Management

Customer Relationship Management and its 10 Major Benefits [Infographic]

Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of Customer Relationship Management (CRM) as a system to capture information about your customers. However, that is only part of the picture. CRM involves using technology to gather the intelligence you need to provide improved support and services to your customers. In other words, Customer Relationship Management (CRM) is also about what you do with that information to better meet the needs of your existing customers and identify new customers, resulting in higher profits for you.

Online customers have a special set of expectations that set them apart from traditional customers. In particular, they expect lots of information about your company and your products to be available online with minimal searching, close to immediate service, opportunities for self-service via your website, speedy shipment of products, and after-sales support. Therefore, you need to consider CRM principles when doing business online.

Customer Relationship Management (CRM) systems don’t always get a good rap in sales. Sure, there are notable benefits: They help Sales and Marketing professionals track of deals and flag opportunities that might require additional nurturing. But to reps, they can seem like nothing more than tedious time sucks. Data goes in, and no clear benefit comes out.

But just showing salespeople what’s in it for them can help change their perception of the benefits of CRM and boost adoption and usage.

This infographic from Cloudswave depicts 10 major benefits of incorporating Customer Relationship Management (CRM) systems into a company’s sales process. For instance, engaging customers through a CRM system increases the odds that they’ll spend more in their next transaction by 20-40%. And because Customer Relationship Management (CRM) systems improve the buying experience, customers are more likely to recommend the purchased product or service to friends and colleagues.

So a Customer Relationship Management (CRM) system means that reps can be more productive, sell more, and get references? Armed with these stats, you might just change some perceptions about Customer Relationship Management (CRM) system benefits.

Customer Relationship Management and its 10 Major Benefits [Infographic]

B2B sales qualification

B2B sales qualification that is Crippling Your Ability to Hit Quota

Recently I distributed an article that recorded eight reasons your sales B2B sales qualification handle presumably sucks and how to settle it.

Yet, why would it be advisable for you to stress over being better at B2B sales qualification calls? It turns out there are not kidding results when you’re treating it terribly – like missing quantity by a mile. Read more

YouTube’s TrueView

How’s YouTube’s TrueView can be used in B2B Inbound Marketing?

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YouTube is a major business. There are over a billion individuals — that is just about 33% of all web viewers — watching a huge number of hours of YouTube recordings consistently.

Obviously, YouTube’s TrueView promotion stage displays an enormous opportunity for B2B marketers and brands. Battles in TrueView are set up and utilizing AdWords, which makes it flexible as far as focusing on settings and advertisement formats. Also, promotions are less meddlesome from a viewer’s point of view. The advantages of utilizing TrueView as a promotion stage are bottomless. Read more

Super Bowl Advertising

The Super Bowl Advertising and its Increasing Social Media Traffic

Super Bowl Advertising has gone way than an ordinary mind can imagine.

We feel sometimes it’s better to leave more to the imagination. The truth underlies in Social media marketing, for B2B prospects, often means one thing: generating traffic, be creative and produce new leads. Read more

TLC in your Lead Nurturing and Data Management

How to show TLC in your Lead Nurturing and Data Management

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how to handle leads

How to Handle Leads between Marketing and Recruitment  

How to handle leads in Marketing serves as a factory in the perspective of recruitment. In our terms, recruitment can be referred to inside sales or admissions –wherein the leads will have to go and actually sign up with the company. This is a critical part of which marketing and recruitment have to take seriously. If done wrong, all efforts will be wasted.

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sales and marketing

The Importance of Collaborating Sales and Marketing in Business  

 

Marketing and sales people are the most important in terms of customer-to-company relationship. And when inbound marketing is integrated, sales and marketing team are no longer apart. Both department will not be working separately. They should be focused on how they must work together at every stage of sales process. Read more

small business should quit using yellow pages

Reasons Why Small Business Should Quit Using Yellow Pages?  

 

In the US, small business industry employs two to three employees. These small business are often those wo survived recession after the war and have been kept going together with a good management, marketing and other things to keep the business alive. Read more

leads

Why you shouldn’t generate “Just” Leads and Not “Closable” Leads in B2B Marketing

 

lead generation

Business marketing proposal is one thing can B2B marketing can offer to their clients. The business leads of which their database makes up should be closable in the range of 70-80% range. But most often, leads that are listed on some database we scrub off, composed of industry which we think is far too closable for some of our clients, and even some of them are not. We so really understand the gravity of generating new business leads is important in our fast changing business environment. Read more

The Biggest Lies in Data Mining

lies in data mining

Contact listing in B2B marketing are on the heat of marketing platforms. Aside from the benefits of contact and email acquisition, data mining has also its edge in building information of decision makers across different industries. Data mining gives us raw information that most often circulates without having its credibility. Data mining is about knowledge and information, but occasionally it predicts the future. It would give us the idea that data mining is about predictive analysis in B2B marketing in terms of predictive analysis in business proposition and sales propaganda. Read more