B2B sales qualification

B2B sales qualification that is Crippling Your Ability to Hit Quota

Recently I distributed an article that recorded eight reasons your sales B2B sales qualification handle presumably sucks and how to settle it.

Yet, why would it be advisable for you to stress over being better at B2B sales qualification calls? It turns out there are not kidding results when you’re treating it terribly – like missing quantity by a mile. Read more

Super Bowl Advertising

The Super Bowl Advertising and its Increasing Social Media Traffic

Super Bowl Advertising has gone way than an ordinary mind can imagine.

We feel sometimes it’s better to leave more to the imagination. The truth underlies in Social media marketing, for B2B prospects, often means one thing: generating traffic, be creative and produce new leads. Read more

TLC in your Lead Nurturing and Data Management

How to show TLC in your Lead Nurturing and Data Management

TLC in your Lead Nurturing and Data Management. Anyone from a marketing industry will tell that their effort and contribution to the marketing demand never depreciate in one way or another. Sounds convincing, right? I should be, with the rising demand today, your marketing team should always nail down in producing sales-ready customers. That’s just half true in marketing, the other truth underlie in the tool of every marketing software. Read more

how to handle leads

How to Handle Leads between Marketing and Recruitment  

How to handle leads in Marketing serves as a factory in the perspective of recruitment. In our terms, recruitment can be referred to inside sales or admissions –wherein the leads will have to go and actually sign up with the company. This is a critical part of which marketing and recruitment have to take seriously. If done wrong, all efforts will be wasted.

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B2B Prospecting

5 Horrible Ways in Doing B2B Prospecting  


“Prospecting is my life. I love it” Said no sales rep, ever.

B2B prospecting is one heck of a job. With a lot of information in the digital space, no wonder why no sales rep stick and tried out new things in prospecting. Reps might have difficulty finding the right people, getting hold of them, qualifying them, and setting up appointments, among other things. Read more


Why you shouldn’t generate “Just” Leads and Not “Closable” Leads in B2B Marketing


lead generation

Business marketing proposal is one thing can B2B marketing can offer to their clients. The business leads of which their database makes up should be closable in the range of 70-80% range. But most often, leads that are listed on some database we scrub off, composed of industry which we think is far too closable for some of our clients, and even some of them are not. We so really understand the gravity of generating new business leads is important in our fast changing business environment. Read more

Spotting the Difference between Inquiry and Leads

spotting queries and leads

B2B marketing needs raw business opportunities. This means that business leads are the raw materials needed to run the industry itself. Whether if it is a business leads or a sales leads, the common ground really is to find new avenue for their clients.

But in our marketing experience, it if often a misconceptions of our marketers and online researchers to perceive an inquiry from a lead. So, what is it then? Does that sound really dangerous in running the marketing process? My answer is yes. It’s a big deal for a marketer not to properly spot an inquiry from a deal.

Research shows that as much of 71% of inquiries are left unanswered and 36% are never followed up. The results is from the moment marketers collect information such as these and dump them over to sales, no one wins. There is no return of investment here. That means, we have to be smart and judge whether we qualify an inquiry to a lead. Read more

5 Myths about Lead Generation

myths in lead generation

Everybody says that lead generation can be easy if someone is just using the right tool and strategy. Other experts says that in lead generation, one should keep a closer proximity of their prospects. Many B2B marketing industry relies on what they said about lead generating tips and how they can get it. The problem here is that if those advices were true, leads must have been an easy catch. Read more

Digital Marketers Need to Know Facebook’s New Product Ads

Facebook's New Ads

B2B and B2C marketers should know the new product ads from Facebook designed to a New Canvas ad format and dedicated Shopping Section. With the continuous work of Facebook in delivering e-commerce marketers and put them in the social network as an actual shopping section. Since users actually go to Facebook to view products, they designed it to make it easier for them to navigate and discover new products from different markets. Read more

Discover the Lead Generation Secrets

secret in lead generation

Online information is increasing by a second according to UK Data Service in 2014. The amount of information that the internet holds can be compared to the number of star that we have in our Milky Way Galaxy. These information may or may not be of any use added so. These information contains vital information about almost everything. To find a specific information is like looking for a needle in a barn full of haystack, but worry no more because we will be bringing you some magnets to find those information along the way in lead generation process. Read more