small business should quit using yellow pages

Reasons Why Small Business Should Quit Using Yellow Pages?  

 

In the US, small business industry employs two to three employees. These small business are often those wo survived recession after the war and have been kept going together with a good management, marketing and other things to keep the business alive. Read more

The Biggest Lies in Data Mining

lies in data mining

Contact listing in B2B marketing are on the heat of marketing platforms. Aside from the benefits of contact and email acquisition, data mining has also its edge in building information of decision makers across different industries. Data mining gives us raw information that most often circulates without having its credibility. Data mining is about knowledge and information, but occasionally it predicts the future. It would give us the idea that data mining is about predictive analysis in B2B marketing in terms of predictive analysis in business proposition and sales propaganda. Read more

Spotting the Difference between Inquiry and Leads

spotting queries and leads

B2B marketing needs raw business opportunities. This means that business leads are the raw materials needed to run the industry itself. Whether if it is a business leads or a sales leads, the common ground really is to find new avenue for their clients.

But in our marketing experience, it if often a misconceptions of our marketers and online researchers to perceive an inquiry from a lead. So, what is it then? Does that sound really dangerous in running the marketing process? My answer is yes. It’s a big deal for a marketer not to properly spot an inquiry from a deal.

Research shows that as much of 71% of inquiries are left unanswered and 36% are never followed up. The results is from the moment marketers collect information such as these and dump them over to sales, no one wins. There is no return of investment here. That means, we have to be smart and judge whether we qualify an inquiry to a lead. Read more