When you put any marketing campaign into action, you should always plan beforehand. Of course, you don’t want to see your efforts wash down the drain and mean nothing but failure for you. Also, you’d lose your investment of both time and resources into the matter. So for something such as email marketing, failure can stem from a lack of proper planning, one example being the absence of a reliable contact list. Read more
Sales and marketing email isn’t easy. A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing email, which makes them more likely to reach a call-to-action.
Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more
Cold leads are often visitors or prospects that are not ready yet to buy your product or service. They are likely to be the first timer viewers in your website and you cannot really tell whether they will buy or not and the most scary is that you are reluctantly drawing them in your promotional advertisement. Warming them up requires time and energy but doing it right will take a little effort to have them converted. Read more
Adding value in email message is crucial. Back then we were so excited when we give out our email address and ask for someone else’s too. We were so hyped when we are receiving email from our friends abroad. It is so intriguing as well because our inbox isn’t filled with a lot of unimportant messages. Read more
Considering the fact that email marketing is growing and database are everywhere in the market, there is still a great gap in improving the quality of email lists. Your business contacts might go without prompt in changing their brand name, address, budget or C-suite personnel. The risk of your email list in decaying is far greater than the risk of losing them out. Worse is that you may have been so focused in sent outs without knowing the kind of email contacts you currently have. Read more
B2B marketing requires the best impression when your lead generators are about to launch their email campaigns. They never get a second chance in doing this and while they’re doing it, there will be a lot of irrevocable mistakes that can be made. The impression via email marketing benefits not only the name of your company but a lot more on how you strategize your accent within your prospects. Read more
We admit the fact in B2B marketing, sending sales email is a baby’s task. True, but a lot of email turnover has been reported to be tag as spam or has been moved to trash. But why is this so? Isn’t it the fact that many email marketers no longer have the secret in writing and sending an email message? Or is it the message itself that is not working? Either way, we have to take a look on how to improve the message of our emails. Read more