Snapchat shapes lead generation now in B2B marketing. Snapchat is a one-to-one and group messaging app that consists of more than 100 million daily active users. It has been classified for long as an app in which teenagers exchange goofy self-destructing videos. But later, Snapchat is beginning to shed its skin and evolve into something new for business marketing make use of their new features. Last week, Snapchat announced a 2.0 version with a slew of new features, some of which will reshape the purpose of the app altogether in establishing connections for your business and get sales-ready prospects. Read more
Here’s how YouTube’s TrueView cab be used in B2B Inbound Marketing.
YouTube is a major business. There are over a billion individuals — that is just about 33% of all web viewers — watching a huge number of hours of YouTube recordings consistently.
Obviously, YouTube’s TrueView promotion stage displays an enormous opportunity for B2B marketers and brands. Battles in TrueView are set up and utilizing AdWords, which makes it flexible as far as focusing on settings and advertisement formats. Also, promotions are less meddlesome from a viewer’s point of view. The advantages of utilizing TrueView as a promotion stage are bottomless. Read more
Sales and marketing email isn’t easy. A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing email, which makes them more likely to reach a call-to-action.
Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more
The New Hampshire primary results offered little surprise in terms of who actually won: Donald Trump won big time on the GOP side, while Bernie Sanders crushed Hillary Clinton with Democratic voters, just as polls had predicted.
The broader results and exit poll data show there are still deep divisions in both parties, though. While the former secretary of state is looking toward South Carolina and Nevada for a rebound, some of the deep-seated problems she has may not go away. Read more
“Prospecting is my life. I love it” Said no sales rep, ever.
B2B prospecting is one heck of a job. With a lot of information in the digital space, no wonder why no sales rep stick and tried out new things in prospecting. Reps might have difficulty finding the right people, getting hold of them, qualifying them, and setting up appointments, among other things. Read more
There’s only 8% of sales reps consider social selling in their priority. At the same time, it has become apparent that that salespeople must establish themselves as trusted advisors and can provide value to their prospects in becoming successful. Read more
Having to go with an excellent B2B or B2C company brand identity is essential to any business. It ensures that the message of the business is clearly define without its people saying it out loud. It make sense why a lot of company like GoPro needlessly to market their brand because people will always know how to find a high quality and guilt free camera. Now, how should any company see the good side of having an excellent brand and how it should be made? Read more
Marketing and sales people are the most important in terms of customer-to-company relationship. And when inbound marketing is integrated, sales and marketing team are no longer apart. Both department will not be working separately. They should be focused on how they must work together at every stage of sales process. Read more
In the US, small business industry employs two to three employees. These small business are often those wo survived recession after the war and have been kept going together with a good management, marketing and other things to keep the business alive. Read more