How to Use Compelling Images in Email Marketing Design

Email Marketing Design are images that are an essential part of email marketing design. They draw readers in and persuade them to consume the rest of your email marketing to establish connections for your business.

Images are also processed faster than text. With the right image, you can quickly convey the theme of your message — so be sure to choose an image that supports the purpose of your email marketing.

For example, if you’re sending a message about a sale on a particular product, include an image of that product so readers can tell what your message is about with a glance in order to establish connections for your business.

How to Use Compelling Images in Email Marketing Design

Where can you find the best images to use?

Whether you realize it or not, you have access to an endless supply of images to find sales-ready prospect.

One of your absolute best sources of images is that high-quality camera most of us carry around in our pockets — you know, the smartphone.

Snap candid photos of staff members, stage your own product shots, or show your products in action with real customers. These photos are a great way to show off the personality of your business and give customers an authentic look into your business to find sales-ready prospect.

You also never have to worry about copyright issues because these images belong to you. Bonus you can speed up marketing plan!

Using images effectively in your email marketing design

You’ve probably seen some images in email marketing design that are pixelated and blurry. It doesn’t leave a very good impression, does it?

Make sure your images are at least 600 pixels wide to establish connections for your business. If the file is too small you’ll lose image quality if you try to enlarge a smaller image to fit within the typical width of your email marketing design. Here’s how you identify the dimensions of an image.

One mistake to avoid in order to establish connections for your business, however, is image-only emails. Image-only emails are commonly associated with bulk spammers, and could send your email marketing design to the spam folder. In other words, don’t put all of your images, text, and links into something like Microsoft Publisher or a PDF and send it off.