In sales email template. If you have a specified lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to us for help with their emails. They offered a service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2% and below to establish connections for your business.
In about a month of working together I created one email template that got them more than 22 new customers. But before I reveal the template, let’s dig into what was wrong with their previous message and had some sales-ready prospect.
Why their emails were too bad:
Too long. No one wants to read a mini ebook in an email.
Too many ideas. Although the company had an amazing product, they were highlighting too many props in their emails, which confused the sales-ready prospect.
Too “me me me.” Their emails talked way too much about why they were awesome, and listed their company’s features instead of putting it in terms of value for the sales-ready prospect.
Too hipster. They wanted to seem young and modern, but overly fancy marketing automation templates made their emails seem impersonal and spammy, even with customization. No one thinks they’re getting a personal email if it’s too pretty and obvious.
The results of this email spoke for themselves in sales email template:
- 57% open rate
- 21% response rate
- Outcome: 16 new customers
So why did this sales email template work when the previous ones failed? Here are a few reasons on the line:
Exciting subject line. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. You want to create an exciting but credible (not spammy or salesy) subject that intrigues sales-ready prospect in sales email template.
Enticing offer. Give your sales-ready prospect a reason to respond, and a simple call-to-action. Mentioning your past success with another client they’ve heard of makes this offer seem more realistic and obtainable.
Personal feel. This sales email In sales email template has the same basic format and tone of an email you’d send to your mom or best friend. When you’re too formal, you sound stiff and like a salesperson rather than a person-person in sales email template.
Social proof. One of your biggest hinges In sales email template to selling is risk. No one wants to be the first customer and work with a company without credibility or experience. Mentioning one of your sales-ready prospects and the results you delivered to them makes you less of a risk.
Above all else, remember to keep it simple and steady.