Entries by Sarah HItchens

Reexamining Client Connections in Marketing Automation

Reexamining client connections in any campaign management develops more dynamic every year as the volume and subtle element encompassing client communications volume in multifaceted nature. Due to the quantity of channels being overseen and rising desires from buyers for quick and customized communications, automation is fundamental—however so as to stay aware of the developing pace View More Details

Establishing Connections Effectively in B2B Community

Establishing connections effectively, the business marketing community can be a valuable partner to your locality group or association. Looking ways to involve small and local businesses requires a bit of creativity and the ability to “sell” your ideas to other businesses. Even those who are nervous about approaching a potential business partner can be encouraged View More Details

Acknowledging your Prospect in Sales Process  

  Acknowledging your prospect and objections from any business prospect is a natural scene you can hear from a sales personnel. It is knee-jerking sound a sales personnel can hear from his sales agenda. The natural response of any sales people every time they hear an objection is to immediately respond on how they perceived View More Details

How Multichannel Marketing changed the course of Travelocity

Several successful companies are already reaping the benefits of integrated, multichannel marketing strategies especially B2B industry. These companies have achieved impressive results by implementing a cross-channel analytics solution and aligning their organizations to respond to multichannel marketing opportunities. A leader in the travel services industry, Travelocity needed a deeper understanding of customer interactions with its View More Details

Customer Relationship Management and its 10 Major Benefits [Infographic]

Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of Customer Relationship Management (CRM) as a system to capture information about your customers. However, that is only part of the picture. CRM involves using technology to gather the intelligence you need to provide improved View More Details

How to Use Compelling Images in Email Marketing Design

Email Marketing Design are images that are an essential part of email marketing design. They draw readers in and persuade them to consume the rest of your email marketing to establish connections for your business. Images are also processed faster than text. With the right image, you can quickly convey the theme of your message View More Details