Establishing Connections Effectively

Establishing Connections Effectively in B2B Community

Establishing connections effectively, the business marketing community can be a valuable partner to your locality group or association. Looking ways to involve small and local businesses requires a bit of creativity and the ability to “sell” your ideas to other businesses. Even those who are nervous about approaching a potential business partner can be encouraged by the fact that a partnership proposal to a business is an offer to improve their business; you’re not just asking for a handout. This blog presents some suggestions of how to involve a business in your marketing community efforts. Know that the rewards of your efforts will be greater than results produced by either your organization or the business alone.
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Acknowledging your Prospect in Sales Process  

 

Acknowledging your prospect and objections from any business prospect is a natural scene you can hear from a sales personnel. It is knee-jerking sound a sales personnel can hear from his sales agenda. The natural response of any sales people every time they hear an objection is to immediately respond on how they perceived their business prospect. But this is the most important time to slow down and understand where the prospect is coming from. Read more

Travelocity

How Multichannel Marketing changed the course of Travelocity

Several successful companies are already reaping the benefits of integrated, multichannel marketing strategies especially B2B industry. These companies have achieved impressive results by implementing a cross-channel analytics solution and aligning their organizations to respond to multichannel marketing opportunities.

A leader in the travel services industry, Travelocity needed a deeper understanding of customer interactions with its website in order to continue to grow its business. The company also wanted to better understand the effectiveness of different customer acquisition vehicles such as e-mail promotions, offsite display ads, social networking channels, and search engine marketing. Read more

The “Why” in Sales and Marketing

The “Why” in Sales and Marketing

“Why” in sales and marketing. Simon Sinek gave a TED talk called On “How Great Leaders Inspire Action” in 2009. Sinek’s talk centered on good leadership and motivating people, and mentioned on leaders to “start with why.” His topic reminds me of a very simple, familiar framework that works great for Sales and Marketing which I use every day. Read more

Customer Relationship Management

Customer Relationship Management and its 10 Major Benefits [Infographic]

Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of Customer Relationship Management (CRM) as a system to capture information about your customers. However, that is only part of the picture. CRM involves using technology to gather the intelligence you need to provide improved support and services to your customers. In other words, Customer Relationship Management (CRM) is also about what you do with that information to better meet the needs of your existing customers and identify new customers, resulting in higher profits for you.

Online customers have a special set of expectations that set them apart from traditional customers. In particular, they expect lots of information about your company and your products to be available online with minimal searching, close to immediate service, opportunities for self-service via your website, speedy shipment of products, and after-sales support. Therefore, you need to consider CRM principles when doing business online.

Customer Relationship Management (CRM) systems don’t always get a good rap in sales. Sure, there are notable benefits: They help Sales and Marketing professionals track of deals and flag opportunities that might require additional nurturing. But to reps, they can seem like nothing more than tedious time sucks. Data goes in, and no clear benefit comes out.

But just showing salespeople what’s in it for them can help change their perception of the benefits of CRM and boost adoption and usage.

This infographic from Cloudswave depicts 10 major benefits of incorporating Customer Relationship Management (CRM) systems into a company’s sales process. For instance, engaging customers through a CRM system increases the odds that they’ll spend more in their next transaction by 20-40%. And because Customer Relationship Management (CRM) systems improve the buying experience, customers are more likely to recommend the purchased product or service to friends and colleagues.

So a Customer Relationship Management (CRM) system means that reps can be more productive, sell more, and get references? Armed with these stats, you might just change some perceptions about Customer Relationship Management (CRM) system benefits.

Customer Relationship Management and its 10 Major Benefits [Infographic]

Snapchat Shapes Lead Generation

When Snapchat Shapes Lead Generation in B2B Marketing

Snapchat shapes lead generation now in B2B marketing. Snapchat is a one-to-one and group messaging app that consists of more than 100 million daily active users. It has been classified for long as an app in which teenagers exchange goofy self-destructing videos. But later, Snapchat is beginning to shed its skin and evolve into something new for business marketing make use of their new features. Last week, Snapchat announced a 2.0 version with a slew of new features, some of which will reshape the purpose of the app altogether in establishing connections for your business and get sales-ready prospects. Read more