email marketing

Current Sales Email May Be Causing To Lose Out Interests of Prospects  


email marketing

We admit the fact in B2B marketing, sending sales email is a baby’s task. True, but a lot of email turnover has been reported to be tag as spam or has been moved to trash. But why is this so? Isn’t it the fact that many email marketers no longer have the secret in writing and sending an email message? Or is it the message itself that is not working? Either way, we have to take a look on how to improve the message of our emails. Read more

The Biggest Lies in Data Mining

lies in data mining

Contact listing in B2B marketing are on the heat of marketing platforms. Aside from the benefits of contact and email acquisition, data mining has also its edge in building information of decision makers across different industries. Data mining gives us raw information that most often circulates without having its credibility. Data mining is about knowledge and information, but occasionally it predicts the future. It would give us the idea that data mining is about predictive analysis in B2B marketing in terms of predictive analysis in business proposition and sales propaganda. Read more

Spotting the Difference between Inquiry and Leads

spotting queries and leads

B2B marketing needs raw business opportunities. This means that business leads are the raw materials needed to run the industry itself. Whether if it is a business leads or a sales leads, the common ground really is to find new avenue for their clients.

But in our marketing experience, it if often a misconceptions of our marketers and online researchers to perceive an inquiry from a lead. So, what is it then? Does that sound really dangerous in running the marketing process? My answer is yes. It’s a big deal for a marketer not to properly spot an inquiry from a deal.

Research shows that as much of 71% of inquiries are left unanswered and 36% are never followed up. The results is from the moment marketers collect information such as these and dump them over to sales, no one wins. There is no return of investment here. That means, we have to be smart and judge whether we qualify an inquiry to a lead. Read more

3 Things about Content Marketing Your Boss Wants To Know  


secrets in content marketing

Your creativity means something to the company. The content you are creating can drive further prospects into their sales journey. That means, your superior need to know the tactics you are doing so to keep up with your pace. However, many marketer and online creators are having trouble what is what to make in order to keep the dynamics of content marketing. The trouble of unplanned content creation might lead to waste if the creator did not do his homework.

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5 Myths about Lead Generation

myths in lead generation

Everybody says that lead generation can be easy if someone is just using the right tool and strategy. Other experts says that in lead generation, one should keep a closer proximity of their prospects. Many B2B marketing industry relies on what they said about lead generating tips and how they can get it. The problem here is that if those advices were true, leads must have been an easy catch. Read more

Digital Marketers Need to Know Facebook’s New Product Ads

Facebook's New Ads

B2B and B2C marketers should know the new product ads from Facebook designed to a New Canvas ad format and dedicated Shopping Section. With the continuous work of Facebook in delivering e-commerce marketers and put them in the social network as an actual shopping section. Since users actually go to Facebook to view products, they designed it to make it easier for them to navigate and discover new products from different markets. Read more

Discover the Lead Generation Secrets

secret in lead generation

Online information is increasing by a second according to UK Data Service in 2014. The amount of information that the internet holds can be compared to the number of star that we have in our Milky Way Galaxy. These information may or may not be of any use added so. These information contains vital information about almost everything. To find a specific information is like looking for a needle in a barn full of haystack, but worry no more because we will be bringing you some magnets to find those information along the way in lead generation process. Read more